The Media Development and Diversity Agency (MDDA) is revolutionizing the South African media landscape with the introduction of new broadcast studios at uMgungundlovu Community Radio station in Pietermaritzburg, KwaZulu-Natal. On August 11, the unveiling of the state-of-the-art studios will take place, bringing a new era for the station and enhancing the quality of its broadcasts.

uMgungundlovu Community Radio station was established as a voluntary association in 2006, formally registered in 2008 as an NPO. The station’s motto, “the Sound of Choice for the Capital of KwaZulu-Natal,” reflects its commitment to quality programming. The station broadcasts programs in isiZulu (81%), English (16%), Afrikaans (1%), and other languages (2%), operating 24 hours a day, seven days a week.

The Importance of uMgungundlovu Community Radio

Ms. Nothando Sibiya, the Station Manager, highlights the importance of uMgungundlovu Community Radio as a platform for better communication, exchange of development ideas, and debate. In meeting its mandate, the station broadcasts programs that inform, educate, entertain, and persuade listeners to strive for excellence in their endeavors.

MDDA’s Support for Media Development

As part of its commitment to media development, the MDDA seeks to ensure ongoing support for the growth of diverse and accessible media in South Africa. The unveiling of uMgungundlovu Community Radio’s new studios represents a significant step forward in that mission.

Strengthening uMgungundlovu Community Radio’s Mission

The expansion and modernization of uMgungundlovu Community Radio’s facilities will strengthen its ability to fulfill its mission and enrich its offerings for both existing and potential listeners. The milestone also highlights the role of community radio stations in fostering local, regional, and national dialogue while promoting exchange of ideas, development, and debate.

In conclusion, the unveiling of new broadcast studios at uMgungundlovu Community Radio is a significant advancement for the station and the broader South African media sector. As they continue to raise the bar for community media, uMgungundlovu Community Radio will undoubtedly flourish with the support of the MDDA and its partners.