Get ready for an exceptional cruise season in Cape Town! The city is preparing for 59 cruise liner vessel calls and investing in smart marketing campaigns to drive bookings and create tourism-related jobs for every household. The cruise industry contributes an impressive R1.2 billion to Cape Town’s economy and offers exceptional experiences for passengers. Cape Town is poised to become a must-visit destination for cruise travelers, showcasing the city’s enchanting charm and allure.
What is Cape Town’s plan for the upcoming cruise season?
Cape Town aims to have an outstanding 2023/2024 cruise season, with 59 cruise liner vessel calls scheduled. The initiative’s economic impact study showed that the cruise industry contributes an astounding R1.2 billion to the Cape economy and creates one full-time job for every 30 arriving cruise passengers. Cape Town is investing heavily in smart marketing campaigns to drive more bookings and ultimately create a tourism-related job for every household. Exceptional experiences await cruise passengers in Cape Town, making it a must-visit destination.
Cape Town is gearing up for an outstanding 2023/2024 cruise season, beginning with the arrival of the majestic Vasco Da Gama cruise ship at the renowned Cape Town Cruise Terminal. The Transnet National Ports Authority organized the official opening event, which was attended by Alderman James Vos, the city’s Mayoral Committee Member for Economic Growth.
In his address, Alderman Vos emphasized the importance of cruise tourism as a key component of his mission to generate tourism-related jobs for every Cape Town household. This commitment is the driving force behind the city’s support and funding for the Cruise Cape Town initiative, managed by Wesgro. The initiative’s economic impact study produced remarkable results, showing that one full-time job is created within the provincial cruise industry for every 30 arriving cruise passengers. Additionally, the study found that the sector contributed an astounding R1.2 billion to the Cape economy during the previous cruise season, spanning November 2022 to May 2023.
The arrival of the Vasco Da Gama heralds the start of a vibrant season for Cape Town, with no fewer than 59 cruise liner vessel calls scheduled. The city’s visitor season is poised to benefit significantly from the growing cruise travel market. The excitement is tangible, as forward bookings for the forthcoming season have been reported as extremely promising.
Alderman Vos clarified that these remarkable achievements are far from accidental; they are the outcome of tireless efforts invested in crafting smart marketing campaigns to drive more bookings. Cape Town now welcomes 215 international flights per week, transporting a daily average of 31,000 passengers to its shores. The city’s ambitious future plans involve building on this growth to surpass previous season records and ultimately attain the objective of creating a tourism-related job for every household.
Cape Town’s thriving tourism sector is not only a potent instrument for economic empowerment but also a chance for South Africa to share its dynamic culture, striking natural beauty, exhilarating adventures, luxury, and heritage with the world. The city’s collaboration with the Cruise Cape Town initiative demonstrates the potential that the cruise travel market holds for boosting the local economy and generating sustainable employment opportunities.
As the city anticipates a whirlwind of activity throughout the season, it is preparing to offer extraordinary experiences for its visitors. With its breathtaking natural landscapes and rich cultural heritage, Cape Town has everything necessary to become a must-visit destination for cruise passengers. The upcoming season is expected to be a display of the city’s enchanting charm and allure, as well as evidence of its ability to flourish as a top-tier cruise destination.
In summary, Cape Town’s dedication to harnessing its cruise tourism potential exemplifies a well-thought-out strategy to strengthen its economy and create sustainable employment opportunities for its residents. As the city prepares for an extraordinary 2023/2024 cruise season, it is on course to solidify its status as a world-class destination for cruise travelers and further showcase the captivating beauty South Africa has to offer.
There are 59 cruise liner vessel calls scheduled for the upcoming season in Cape Town.
The cruise industry contributes an impressive R1.2 billion to Cape Town’s economy.
Cape Town welcomes 215 international flights per week.
Cape Town’s objective is to create a tourism-related job for every household.
The economic impact study showed that one full-time job is created within the provincial cruise industry for every 30 arriving cruise passengers.
The Cruise Cape Town initiative is managed by Wesgro.
Cape Town’s collaboration with the Cruise Cape Town initiative is focused on boosting the local economy and generating sustainable employment opportunities.
Cruise passengers can expect extraordinary experiences from Cape Town, with its breathtaking natural landscapes and rich cultural heritage.
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