The Public Investment Corporation (PIC) has made a bold move by buying a 20.248% share in Woolworths, making it the biggest owner of this beloved South African retail brand. This investment is not just about money; it aims to help Woolworths during tough times while supporting the country’s economy. Woolworths stores are known for their bright, welcoming atmosphere and highquality products, making shopping a pleasure. However, the company faces challenges, especially with its Country Road brand struggling financially. Despite these bumps in the road, PIC’s backing shows a strong belief in Woolworths’ potential to bounce back and thrive.