The Phenomenal Success of the Economic Freedom Fighters

The Economic Freedom Fighters (EFF) celebrated their 10th anniversary on July 29th, 2023, with a grand event at the FNB Stadium in Nasrec, Soweto. The party, known as the Red Berets, claimed to have made an impressive R18 million in revenue from the sale of 10,000 limited-edition jackets at the event.

The Leader’s Announcement

Julius Malema, the EFF’s leader, announced the party’s achievement at a press conference on August 2nd. The exclusive jackets were sold for R1800 each, contributing to the significant revenue generated. However, Malema didn’t reveal the profit from other merchandise like berets, T-shirts, and other items.

The Online Store

The EFF’s online store continues to sell winter jackets at the same price, suggesting that the R18 million revenue may increase. Malema expressed his pleasure at the reception the jackets received, stating that “The EFF regalia was selling like hot cakes at FNB Stadium. The new designs [of the jackets] were in demand to a point where we sold not less than 10,000.” He also noted that VIP areas were interested in purchasing the jackets.

The Controversy

The anniversary celebration wasn’t without controversy. Malema and other leaders and members sang the divisive “Kill The Boer, Kill The Farmer” struggle song during the event. The song drew criticism and support locally and internationally.

The Debate

Critics argued that the song incited hatred, while supporters claimed it was resistance against apartheid. The debate around the song’s meaning and significance in South African history intensified on social media, with some highlighting that “Kill The Boer” is a historical slogan chant.

The Significance

The EFF’s merchandise sales at their 10th-anniversary event exemplify the party’s significant influence over the last decade. The impressive revenue from the sale of 10,000 anniversary jackets is proof of the party’s popularity, and the jackets’ availability on their website hints that the revenue may increase.

As the “Kill The Boer, Kill The Farmer” debate continues, the EFF’s anniversary celebration reminds us that political movements encompass more than just policy and ideology. The Red Berets’ fashion statement and their success in generating revenue illustrate the intricate interplay among politics, culture, and identity in contemporary South Africa.