Cape Town, a city known for its rich culture, adventure, and diverse culinary experiences, has launched an immersive new destination marketing campaign called Choose Cape Town. This campaign aims to attract investors and increase tourism, with the goal of contributing to economic growth and job creation. Spearheaded by Alderman James Vos, the City’s Mayoral Committee Member for Economic Growth, the campaign was unveiled on August 31, 2023, at the Cape Town International Airport.
Choose Cape Town: More Than a Slogan
Alderman Vos believes that tourism can be the driving force behind various affiliate industries, including transportation, food and beverages, accommodation, and retail. He envisions a tourism-related job in every household in Cape Town. The value of tourism in the city is evident through its impact on the aviation sector. Recent data reveals that for every 100 international passengers traveling to Cape Town, R2.1 million is generated in direct tourism spend, supporting one local job and R1.4 million worth of air cargo for the province.
Cape Town’s Potential in the Cruise Industry
The cruise industry has shown significant potential in Cape Town, with 70 ships docking in the city during the past cruise season, bringing over 145,000 passengers and 42,000 crew members. The upcoming 2023/24 season has already booked 59 ship visits, with more expected.
Conferences and Exhibitions in Cape Town
Cape Town’s attractiveness as a destination for exhibitions and conferences is another contributing factor to its tourism boom. Research indicates that delegates spend between R3,200 and R6,400 per day, generating billions of rands for the city and creating jobs. The Cape Town International Convention Centre (CTICC) has over 500 events targeted for the next fiscal year, poised to enhance the city’s global reputation.
Supporting Small and Medium Enterprises
The city’s commitment to assisting small and medium enterprises (SMEs) and tourism operators is evident through initiatives such as the Business Helpdesk and partnerships with organizations like Cape Town Tourism (CTT), the official destination marketing organization. Programs such as the eKasi Industry Development Sessions and the Neighbourhood Experience Development training manual provide valuable resources for entrepreneurs and businesses.
This is Cape Town Magazine
Alderman Vos highlighted the launch of This is Cape Town magazine, which promotes the city as a place to visit, live, work, study, play, and invest. The publication strengthens the message of the Choose Cape Town campaign.
Tourism Month in Cape Town
As Cape Town kicks off its Tourism Month, the city is ready to showcase why it is the best place on the planet. By encouraging both local and international visitors to Choose Cape Town, the city is poised to enjoy significant economic growth and job creation, while providing a memorable experience for all who come to explore its wonders.
