Renowned gym, Ignite Fitness, is collaborating with the MENstruation Foundation on Mandela Day to combat period poverty. With a presence in 10 locations across South Africa, Ignite Fitness is hosting an Open Month during July to raise awareness and garner support for this worthy cause.
The MENstruation Foundation: Restoring Dignity to Women and Girls
The MENstruation Foundation is a nonprofit organization dedicated to combating period poverty and providing dignity to women and girls. In South Africa, girls regularly miss school or stay home due to menstruation, with the surrounding culture of silence exacerbating the issue. To date, the foundation has managed to garner nearly 40,000 donated sanitary products.
Ignite Fitness’ Open Month and Unity Challenge
Ignite Fitness’ partnership with the MENstruation Foundation aims to collect sanitary products and ensure that girls do not miss school due to menstruation. The Open Month is an invitation for both members and non-members to train at the gym, with the goal of collecting more sanitary products. Lauren Vanacore, Global Marketing Manager for Ignite Fitness, emphasizes the potential impact of their partnership with the MENstruation Foundation.
Fighting Injustice and Restoring Equality
The collaboration between Ignite Fitness and the MENstruation Foundation demonstrates the power of collective action in addressing injustice. By providing sanitary products to girls in need, they aim to break the culture of silence surrounding menstruation and help them regain their right to education.
The Unity Challenge: Raising Awareness and Collecting Donations
The Unity Challenge, which took place across all Ignite Fitness clubs, serves as a reminder of the ongoing struggle against period poverty and the importance of community involvement to bring about positive change.
The partnership between Ignite Fitness and the MENstruation Foundation is a powerful example of how communities can come together to combat period poverty and bring about meaningful change. Through initiatives like the Open Month and Unity Challenge, they are breaking societal barriers and providing girls with the resources they need to thrive.
