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Lifestyle

The Ethical Imperative of Social Media in a Digital Age

by Lerato Mokena
December 1, 2025
5 mins read
social media ethics digital responsibility

In today’s digital world, sharing on social media comes with big responsibilities. It’s important to respect people’s privacy, especially children, and to think about how posts might affect others. A recent incident at a school showed just how fast rumors can spread, causing worry and panic. While social media can connect people and promote good causes, like sharing sports gear with kids in need, we must be careful about what we share. By being thoughtful and respectful, we can make social media a better place for everyone.

What are the ethical considerations for sharing content on social media?

Ethical social media sharing involves respecting privacy, ensuring accuracy, and minimizing harm. Consider these key points:
– Avoid sharing content involving children without consent.
– Be mindful of the potential for misinformation.
– Reflect on the impact of your posts on individuals’ dignity.
By following these guidelines, you can promote responsible digital behavior.

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The Power and Pitfalls of Digital Sharing

In today’s digital world, any event, no matter how private, can quickly become public fodder. Gasant Abarder, a well-known columnist for his societal insights, calls for a resurgence of common sense and decency in our online interactions. His plea becomes even more critical when considering content involving children, where reckless sharing can lead to serious legal consequences. Through various incidents, Abarder illustrates the urgent need for more mindful digital behavior.

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Just last week, a disturbing event unfolded at my children’s school. A parent observed a stranger taking photographs of kids during pick-up time. This alarming discovery led to the school issuing an urgent notice for parents to be more vigilant. In response, the school ramped up security measures and arranged for regular police patrols to deter such occurrences in the future. At home, conversations revolved around teaching the kids the importance of stranger danger and discouraging the spread of false stories that could incite unnecessary panic.

This incident highlights the crucial role that social media plays in shaping public perception and response. The story of the mysterious photographer spread like wildfire, reaching even my brother-in-law on the West Coast in no time. While the rapid dissemination of critical information can be beneficial, it also exposes the dark side of social media – its potential to spread inaccuracies and cause mass hysteria.

The Double-Edged Sword of Viral Content

The same week saw two additional incidents that further exposed the complexities of social media ethics. A video surfaced featuring a well-known radio presenter from Cape Town being assaulted, purportedly over a debt. This clip quickly went viral on platforms like WhatsApp and TikTok. Influencers, perhaps in a bid to attract clicks and views, weighed in with their opinions and offers of help, often without fully understanding the context. This act of sharing not only violated the presenter’s privacy but also risked exacerbating his challenges, especially if issues like addiction were involved.

Another troubling event involved a fight between two students at my old high school. The altercation, which took place in a boys’ restroom, rapidly morphed into a heated social media debate about race, as the students were from different ethnic backgrounds. The rush to share such content frequently overlooks broader implications like unintentionally stoking racial tensions or breaching privacy laws. In South Africa, it is illegal to publish images of children without parental consent, particularly if the content pertains to criminal behavior or sensitive subjects.

These examples underline the essence of Abarder’s call for social media etiquette. When we share content online, we essentially take on the role of publishers, who are held to the same ethical and legal standards as traditional media outlets. The Press Code of South Africa and the Film and Publications Act lay out these guidelines, stressing the importance of accuracy and minimizing harm, especially when children are involved.

Positive Potential of Responsible Sharing

Despite the pitfalls, social media also offers opportunities for positive impact when used responsibly. My initiative, Re-Boot, aims to rehome preloved sports gear to underprivileged children and serves as a testament to the beneficial potential of social media. Through platforms like Facebook and Twitter, I’ve been able to connect with generous donors and identify areas of need in communities such as Worcester, Langa, and Mitchells Plain. However, even in this altruistic venture, we adhere to strict guidelines to protect the dignity of the children involved. We only use images when schools and clubs have provided waivers, and the children are willing participants. This ensures we respect their privacy and prevent any possible stigmatization.

The ethical dilemmas posed by social media are not insurmountable. They require a balanced approach that combines empathy with common sense. Before hitting the share button, consider the potential impact of disseminating that content. Would you want your most vulnerable moments broadcast to millions? If the answer is no, then pause and reconsider. Social media has the power to connect and inform, but it also carries the responsibility to protect and respect.

The Path to Constructive Digital Dialogue

Abarder’s insights serve as a crucial reminder that in our rush to share and react, we must not lose sight of the real-life impact our actions can have. By adopting a thoughtful and respectful approach to social media, we can help create a digital environment where information is shared responsibly, and individuals are treated with the dignity they deserve.

This nuanced approach to digital behavior can transform social media from a tool of sensationalism into a platform for constructive dialogue and positive change. As seen in initiatives like Re-Boot, when used responsibly, social media can bridge gaps, foster community spirit, and address societal needs without compromising individual dignity. The key lies in mindful sharing, rooted in the principles of empathy and ethical responsibility.

In summary, the ethical use of social media demands a thoughtful approach that prioritizes respect and common sense. By doing so, we can harness the power of digital platforms to foster positive change while safeguarding the dignity of individuals involved. Abarder’s call for social media etiquette is timely and essential, urging us to be more conscientious in our digital interactions for the betterment of society.

FAQ: The Ethical Imperative of Social Media in a Digital Age

What are the key ethical considerations for sharing content on social media?

Ethical social media sharing involves respecting privacy, ensuring accuracy, and minimizing harm. Key points include:
– Avoid sharing content involving children without consent.
– Be mindful of the potential for misinformation.
– Reflect on the impact of your posts on individuals’ dignity.
By adhering to these guidelines, you promote responsible digital behavior.

Why is it important to respect children’s privacy on social media?

Respecting children’s privacy is crucial because sharing their images or stories without consent can lead to legal consequences and emotional harm. In South Africa, for example, it is illegal to publish images of children without parental consent, especially in sensitive contexts. Protecting their privacy helps to safeguard their dignity and prevents potential exploitation.

How can social media contribute positively to society?

Social media can foster positive change when used responsibly. Initiatives like Re-Boot, which rehomes preloved sports gear to underprivileged children, demonstrate the platform’s potential for good. By connecting generous donors with communities in need, social media can bridge gaps and promote community spirit, provided that privacy and dignity are respected.

What are some dangers of sharing viral content on social media?

Viral content can spread misinformation and exacerbate sensitive situations. For instance, sharing videos of incidents without understanding the context can violate privacy and create panic. An example is the viral video of a radio presenter being assaulted, where the rush to share opinions often overlooked the implications of the content on the individual involved.

How can we ensure responsible sharing on social media?

To ensure responsible sharing, individuals should adopt a thoughtful approach before posting. Consider the potential impact of the content: Would you want your most vulnerable moments shared publicly? If not, it’s best to pause and reconsider sharing. Strive for empathy and common sense in your digital interactions.

What role does common sense play in social media sharing?

Common sense is essential in guiding ethical behavior on social media. It encourages users to think critically about the content they share and its potential impact on others. Gasant Abarder’s call for common sense and decency highlights the need for mindfulness in our online interactions, especially regarding sensitive topics and individuals. By practicing common sense, we can contribute to a safer and more respectful digital environment.

Tags:

  • digital responsibility
  • mindful sharing
  • social media ethics

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