City of Cape Town Launches Digital Travel Campaign in Brazil to Boost Tourism and Economic Ties

by
1 min read
tourism digital campaign

The City of Cape Town has taken a bold step towards increasing tourism and strengthening economic relations with Brazil. In anticipation of the inaugural direct flight between São Paulo and Cape Town, set to launch on October 31, 2023, Alderman James Vos, the mayoral committee member for economic growth, has spearheaded an extensive digital travel campaign aimed at attracting Brazilian tourists to the scenic city of Cape Town.

Demonstrated Success in Other Markets

The digital travel campaign has been a resounding success in the United States and several European cities, including London, Amsterdam, Brussels, Lisbon, Zurich, and Berlin. The campaign has generated millions of impressions on social media platforms such as Facebook, Instagram, and YouTube, effectively showcasing the charm of Cape Town as a top tourist destination. Inbound travel from these key source markets between January and April 2023 even surpassed the figures noted for the same period in 2019.

Goal: Generate Positive Sentiment Translating to Bookings

Alderman Vos’s goal is to elicit positive sentiment that translates into bookings. The upcoming direct flight, operated by South African Airways (SAA), will play a crucial role in facilitating easy access between the two regions. To ensure the success of this campaign, Alderman Vos and Cape Town Tourism CEO Enver Duminy have been actively engaging with airline executives, tourism bodies, and investment agencies in Brazil.

Brazil: An Essential Market for Tourism Growth

Brazil is South Africa’s largest trading partner in Latin America, making it an essential market for tourism growth. The Air Access team at Wesgro has been diligently collaborating with aviation stakeholders to prepare the route. Alderman Vos believes that this new direct flight will not only cement relations between the two regions but also boost trade and attract more South American tourists to Cape Town, contributing to the local economy and helping achieve the overarching goal of creating a tourism-related job in every household.

Ensuring Sustainability and Intensifying Marketing Efforts

As the launch of the direct flight draws near, the focus will shift to ensuring its sustainability and intensifying destination marketing efforts, aimed at enticing an increasing number of South American travelers to discover the captivating beauty and rich cultural heritage of Cape Town. Alderman Vos has expressed satisfaction with the confirmed flight and remains committed to working towards establishing further connectivity between Cape Town and other vital source markets.

The digital travel campaign in Brazil is a strategic move by the City of Cape Town to tap into the immense potential of the Brazilian market. It seeks to showcase the city’s alluring appeal as a tourist destination and foster strong economic ties with South America. The upcoming direct flights between São Paulo and Cape Town will undoubtedly mark a new chapter in tourism and trade between the two regions, ultimately benefiting Cape Town’s economy and its vibrant tourism industry.

Tags:

You might be interested in

View all

Leave a Reply

Your email address will not be published.

relationships emotional manipulation
Previous Story

The Intriguing Saga of Jonah Hill and Sarah Brady: A Glimpse into Their Past Relationship

gun violence tragic shooting Cape Town
Next Story

Tragic Shooting Claims Life of Nine-Year-Old Boy in Manenberg

Latest from Blog

firefighters community outreach

Spreading Holiday Cheer: Firefighters Bring Joy to Children

In December 2024, firefighters brightened the holidays for children in care facilities by delivering wrapped gifts with big smiles. Partnering with Pick n Pay, they spread joy and gratitude after receiving support during a tough summer of wildfires. Each visit was a heartwarming reminder of kindness, as firefighters became symbols of generosity, teaching kids about empathy and community spirit. This joyful initiative shows how simple acts of giving can light up lives and strengthen bonds in the community.

justice gender-based violence

A Persistent Nightmare in Embalenhle: Justice Served

In Embalenhle, South Africa, a dark nightmare unfolded as Themba Prince Shongwe committed terrible crimes, including rapes and murders, from 2016 to 2018. The community lived in fear as he targeted innocent girls, causing heartbreak and loss. Finally, justice was served when he was found guilty and sentenced to nine life terms in prison, bringing relief to the grieving families and a sense of safety back to the community. This victory shines a light on the importance of standing against violence and working together to protect the vulnerable.

street lighting community safety

Illuminating Cape Town: Lighting Up Safety and Community

Cape Town’s streetlight program shines brightly as it manages over 245,000 lights, making the city safer and more inviting, especially during the festive season. The community plays a vital role by reporting issues and staying alert, working together to protect these lights from theft and vandalism. With a focus on sustainability, the city is switching to energyefficient LEDs, reducing its environmental impact while keeping streets welllit. This initiative not only lights up the city but also brings people together, creating a warm and safe atmosphere that showcases Cape Town’s beauty at night.

housing development community empowerment

A Beacon of Hope: Gugulethu’s New Housing Project

The Gugulethu Infill Housing Project is bringing joy and hope to the community of Gugulethu, South Africa, by building 52 new homes for deserving families. This celebration marks a fresh start for many, especially the elderly and middleaged residents who finally have a safe place to call home. As they move in, they not only gain shelter but also a sense of belonging and stability. This project symbolizes the community’s strength and resilience, showing that together, they can overcome challenges and build a brighter future. The new homes are more than just buildings; they represent dreams coming true and a promise of better days ahead.

colonel celeste van der klashorst gender-based violence

Championing Justice: The Journey of Colonel Celeste van der Klashorst

Colonel Celeste van der Klashorst is a fearless leader in South Africa’s fight against violence and crime, especially those targeting women and children. With over thirty years of service, she created Child Protection Units and now leads the National SECI Unit, tackling serious issues like serial rape and child pornography. Her team’s recent success in a major operation has led to arrests and rescued children, showing the powerful impact of her work. Colonel van der Klashorst inspires others with her passion for justice, making her a shining example of hope and resilience in the battle for a safer society.