Empowering Women in South African Marketing, Advertising, and Communication

by
1 min read
w o

South Africa celebrates Women’s Month to recognize the contributions of women towards liberation struggles, and to evaluate gender equality progress. However, despite the government’s measures for women’s empowerment, gender discrimination still exists. The Marketing, Advertising, and Communication (MAC) B-BBEE Charter Council aims to address this concern.

MAC Charter Council:

The MAC Charter Council consists of 14 women who are chairpersons and deputies of committees. It also includes young people who are given the opportunity to learn from experienced members. The council has a mission to monitor compliance with the MAC Charter Sector Code, provide guidance on BEE matters in the sector, and engage with regulatory entities related to the MAC Sector Code.

Young Women Empowerment:

Deputy Minister Nomasonto Motaung announced that 15 young women from the Tshwane University of Technology would be involved in growing the media, advertising, and communication sector. The involvement will allow these students to derive invaluable experience from the sector, which shapes South Africa’s national identity, cultures, and ambitions.

Eradicating Gender Discrimination:

The MAC Sector Council has a duty to eliminate gender discrimination and promote women’s and girls’ rights in all aspects of life, including the economy. The council is committed to ensuring that responsible marketing initiatives push back against gender-based violence and femicide. This commitment is demonstrated through their revised Sector Code, developed following public consultations with stakeholders.

The Role of Advertising:

Advertising plays a crucial role in influencing people’s behavior and attitudes and creating demand in the consumer economy. In a digital and multiplatform environment, the MAC Charter Council can provide leadership and advice on matching other countries’ successes in redressing economic imbalances while promoting and protecting women’s rights and addressing gender-based violence and femicide.

South Africa’s government aims to empower women in the media, advertising, and communication sector by unleashing their talents and energies. The MAC Charter Council is expected to lead the way in addressing gender discrimination, promoting women’s rights, and pushing back against gender-based violence and femicide. Through collaboration with academia and regulatory entities, the council can help overcome the challenges confronting society and the economy.

A Russian-Spanish journalist and Cape Town native, channels his lifelong passion for South Africa into captivating stories for his local blog. With a diverse background and 50 years of rich experiences, Serjio's unique voice resonates with readers seeking to explore Cape Town's vibrant culture. His love for the city shines through in every piece, making Serjio the go-to source for the latest in South African adventures.

View all

Leave a Reply

Your email address will not be published.

e l
Previous Story

The Transition to Electric Vehicles in South Africa: Challenges and Opportunities

v e
Next Story

Ensuring Timely Vehicle Licence Renewals: A Reminder from RTMC

Latest from Blog

firefighters community outreach

Spreading Holiday Cheer: Firefighters Bring Joy to Children

In December 2024, firefighters brightened the holidays for children in care facilities by delivering wrapped gifts with big smiles. Partnering with Pick n Pay, they spread joy and gratitude after receiving support during a tough summer of wildfires. Each visit was a heartwarming reminder of kindness, as firefighters became symbols of generosity, teaching kids about empathy and community spirit. This joyful initiative shows how simple acts of giving can light up lives and strengthen bonds in the community.

justice gender-based violence

A Persistent Nightmare in Embalenhle: Justice Served

In Embalenhle, South Africa, a dark nightmare unfolded as Themba Prince Shongwe committed terrible crimes, including rapes and murders, from 2016 to 2018. The community lived in fear as he targeted innocent girls, causing heartbreak and loss. Finally, justice was served when he was found guilty and sentenced to nine life terms in prison, bringing relief to the grieving families and a sense of safety back to the community. This victory shines a light on the importance of standing against violence and working together to protect the vulnerable.

street lighting community safety

Illuminating Cape Town: Lighting Up Safety and Community

Cape Town’s streetlight program shines brightly as it manages over 245,000 lights, making the city safer and more inviting, especially during the festive season. The community plays a vital role by reporting issues and staying alert, working together to protect these lights from theft and vandalism. With a focus on sustainability, the city is switching to energyefficient LEDs, reducing its environmental impact while keeping streets welllit. This initiative not only lights up the city but also brings people together, creating a warm and safe atmosphere that showcases Cape Town’s beauty at night.

housing development community empowerment

A Beacon of Hope: Gugulethu’s New Housing Project

The Gugulethu Infill Housing Project is bringing joy and hope to the community of Gugulethu, South Africa, by building 52 new homes for deserving families. This celebration marks a fresh start for many, especially the elderly and middleaged residents who finally have a safe place to call home. As they move in, they not only gain shelter but also a sense of belonging and stability. This project symbolizes the community’s strength and resilience, showing that together, they can overcome challenges and build a brighter future. The new homes are more than just buildings; they represent dreams coming true and a promise of better days ahead.

colonel celeste van der klashorst gender-based violence

Championing Justice: The Journey of Colonel Celeste van der Klashorst

Colonel Celeste van der Klashorst is a fearless leader in South Africa’s fight against violence and crime, especially those targeting women and children. With over thirty years of service, she created Child Protection Units and now leads the National SECI Unit, tackling serious issues like serial rape and child pornography. Her team’s recent success in a major operation has led to arrests and rescued children, showing the powerful impact of her work. Colonel van der Klashorst inspires others with her passion for justice, making her a shining example of hope and resilience in the battle for a safer society.