"Internet Girl: Redefining Music in the Digital Age" - Cape Town Today
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“Internet Girl: Redefining Music in the Digital Age”

4 mins read
internet girl digital music

Internet Girl, a band from Cape Town, has gained worldwide recognition without performing live concerts. Their unique online presence has helped them garner a global fanbase, despite the fact that they haven’t performed live. The band’s members come from diverse academic backgrounds, and their music is a blend of punk and rap. Internet Girl’s story is a testament to the power of innovation, adaptability, and a shared musical vision in the changing music scenery.

How did Internet Girl become successful without performing live concerts?

Born out of Cape Town’s music culture, Internet Girl is a band that has gained worldwide recognition without performing a single live concert. They’ve established a unique online presence that has helped them garner a global fanbase. The band’s members come from diverse academic backgrounds, and their music is a blend of punk and rap. Initially, their collaboration was remote, but they now reside together in Cape Town, which has significantly simplified their creative process. Internet Girl’s story is a testament to the power of innovation, adaptability, and a shared musical vision in the changing music scenery.

Emergence of Internet Girl

Born out of the pulsating music culture of Cape Town, the Internet Girl band has surged into the limelight as an audio powerhouse symbolizing the digital era. The band, which began its journey in 2020, has established a unique online presence under the leadership of its members – vocalist Ntsika ‘TK’ Bungane, drummer Matthew ‘Neese’ Burgess, and guitarist James ‘Griggs’ Smith. They have managed to garner a worldwide fanbase without performing a single live concert.

The digital realm has played a pivotal role in propelling the band to success. The group’s charm is not confined by physical borders, boasting fans from the US, UK, Australia, and beyond. As Burgess points out, “Interestingly, South Africa doesn’t even make it to our top ten listener bases on Spotify. It’s astonishing that a minor fraction of our listeners are actually from our homeland.”

The roots of Internet Girl are grounded in a hip-hop group known as Lynchparty, where Bungane and Burgess were earlier members. However, faced with difficulties in gaining traction in the Soundcloud trap scene, they decided to embark on a new musical journey. Their transformation gave birth to Internet Girl, which Smith joined in 2019 while they were all still pursuing their studies. As a result, the band members bring to the table a diverse range of academic backgrounds, from entrepreneurship and music production to politics, philosophy, and economics.

The Evolution of Their Creative Process

In the initial stages, the band’s collaboration was predominantly remote, with members creating music by sharing audio files from different parts of the nation. The creative process generally involved Smith or Burgess developing a concept or creating an instrumental, to which Bungane would add fitting lyrics. Today, they reside together in Cape Town, which has significantly simplified their creative process. Bungane emphasises their improved content consistency, stating, “A year ago, we were all doing our own things separately. Now, our efforts have amalgamated, and things have picked up pace.”

Their most recent EP, “Role Model,” which was launched on June 7, 2024, provides an insight into the band’s exploration of new audio frontiers. Bungane, as the lead singer, narrates tales of anti-heroes navigating through the rougher edges of Cape Town, particularly in tracks such as “Role Model” and “Cokehead.” The music presents an innovative blend of punk and rap, starkly contrasting the prevalent amapiano trends.

Transition from Digital to Live Performances

Lately, the band has begun performing live, thereby getting acquainted with their local admirers. “We’re now doing live shows and have a real-world presence, which is quite exciting,” Smith reveals. Their most notable performance so far was at Rocking the Daisies, a renowned South African music festival, further solidifying their status in the music scene.

Wrapping up, the journey of Internet Girl exhibits the phenomenal potential of digital platforms in music dissemination. The band’s ability to harness the benefits of online space has enabled them to develop a unique sound that resonates with global listeners. Their story is a testament to the power of innovation, adaptability, and, most importantly, a shared musical vision that overcomes conventional obstacles. The band’s transition from an online sensation to a live performing entity underscores their flexibility and capacity to keep up with the changing music scenery.

In essence, Internet Girl’s ascendancy serves as an inspiration for budding musicians. It symbolises the evolving dynamics of music production and consumption in the digital age, and presents an optimistic vision of the industry’s future.

How does Internet Girl’s music blend punk and rap genres?

Internet Girl’s music is a unique blend of punk and rap genres. The band’s members come from diverse academic backgrounds, ranging from entrepreneurship and music production to politics, philosophy, and economics. The creative process involves Smith or Burgess developing a concept or creating an instrumental, to which Bungane adds fitting lyrics. Their most recent EP, “Role Model,” which was launched on June 7, 2024, provides an insight into the band’s exploration of new audio frontiers.

How did Internet Girl establish a global fanbase without performing live concerts?

Internet Girl established a unique online presence that helped them garner a global fanbase. The digital realm played a pivotal role in propelling the band to success. Their charm was not confined by physical borders, boasting fans from the US, UK, Australia, and beyond. In the early stages, their collaboration was predominantly remote, with members creating music by sharing audio files from different parts of the nation. Their ability to harness the benefits of the online space allowed them to develop a unique sound that resonated with global listeners.

How has the band’s creative process evolved over time?

In the initial stages, the band’s collaboration was predominantly remote, with members creating music by sharing audio files from different parts of the nation. Today, they reside together in Cape Town, which has significantly simplified their creative process. Bungane emphasises their improved content consistency, stating, “A year ago, we were all doing our own things separately. Now, our efforts have amalgamated, and things have picked up pace.” Their most recent EP, “Role Model,” which was launched on June 7, 2024, provides an insight into the band’s exploration of new audio frontiers.

When did Internet Girl start performing live and where have they performed?

Internet Girl started performing live recently, getting acquainted with their local admirers. The band’s most notable performance so far was at Rocking the Daisies, a renowned South African music festival, further solidifying their status in the music scene.

What academic backgrounds do Internet Girl’s members come from?

Internet Girl’s members come from diverse academic backgrounds, ranging from entrepreneurship and music production to politics, philosophy, and economics. Their varied academic backgrounds have contributed to their unique sound and approach to music production.

What does Internet Girl’s journey symbolize for the music industry?

Internet Girl’s journey symbolizes the phenomenal potential of digital platforms in music dissemination. Their ability to harness the benefits of the online space allowed them to develop a unique sound that resonated with global listeners. The band’s transition from an online sensation to a live performing entity underscores their flexibility and capacity to keep up with the changing music scenery. Internet Girl’s ascendancy serves as an inspiration for budding musicians, presenting an optimistic vision of the industry’s future.

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