Launching The 2023/24 Festive Season Road Safety Campaign: A Call to Action

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The 2023/24 Festive Season Road Safety Campaign aims to reduce road accidents, injuries, and fatalities caused by negligent and dangerous driving. It brings together various authorities, stakeholders, and the community to promote road safety instruction and traffic law enforcement. The campaign’s launch, guided by the Minister of Transport, will focus on the impact of alcohol on road users and take place on World Day of Remembrance for Road Traffic Victims. The campaign’s legacy seeks to foster a culture of safety, respect, and consideration on our roads, ensuring everyone’s safety during the festive season.

Launching The 2023/24 Festive Season Road Safety Campaign: What is it all about?

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The 2023/24 Festive Season Road Safety Campaign aims to curb negligent and dangerous driving that can result in road accidents, injuries, and the tragic loss of lives. It is a collective enterprise that brings together MECs of Transport, Community Safety, and Liaison; CEOs of Transport corporations; significant transport stakeholders; law enforcement officials; leaders and members of the interfaith community; and the broader community in Tsakane and neighboring regions under a common cause.

The Pivotal Campaign Launch

A significant national event is set to take place at the Tsakane Stadium in the East Rand on the 26th of November, 2023. This event is none other than the official inauguration of the 2023/24 Festive Season Road Safety Campaign, guided by the Minister of Transport, Ms. Sindisiwe Chikunga.

Each year, the third Sunday of November is a day of silence across the globe. It’s the World Day of Remembrance for Road Traffic Victims, a day instituted by the United Nations General Assembly in 2005 for honoring the victims of road traffic accidents and their families. The year 2023 will continue this tradition of remembrance and reflection.

The chosen theme for the 2023 campaign addresses the grave impact of alcohol on the behavior of road users and its catastrophic contribution to the wreckage witnessed on our highways. The problem of alcohol’s involvement in road accidents is a deep-seated societal issue, a cause for concern that is shared by authorities globally.

The Campaign’s Objectives and Collaborative Efforts

The Festive Season traditionally sees a surge in public safety threats due to increased traffic volumes as people make their journeys to various locations throughout the nation. The joyful anticipation of these travels often transforms major highways into busy thoroughfares of vehicles, necessitating an amplified emphasis on road safety instruction and traffic law enforcement.

However, the campaign’s aim extends beyond managing traffic congestion. The campaign seeks to curb negligent and dangerous driving that can result in road accidents, injuries, and the tragic loss of lives.

The execution of the campaign is a collective enterprise. It brings together MECs of Transport, Community Safety, and Liaison; CEOs of Transport corporations; significant transport stakeholders; law enforcement officials; leaders and members of the interfaith community; and the broader community in Tsakane and neighboring regions under a common cause. They will unite in prayer and support alongside Minister Chikunga to invoke divine intervention against road carnage during the campaign’s official launch.

As for the campaign’s launch, it is slated to take place on Sunday, 26 November 2023, at 10h00 at the Tsakane Stadium, Brakpan. Members of the press who wish to cover this critical event must RSVP with the designated contacts.

The Impact and Legacy of the Campaign

In our increasingly connected and interdependent world, initiatives like this road safety campaign become indispensable platforms for collective action. They carry the potential to turn awareness into action, personal responsibility into community care, and policy into practice.

The campaign is not solely about accident prevention; it’s also a powerful testament to our collective responsibility towards each other’s safety, our shared humanity. It’s about fostering a culture of safety, respect, and consideration on our roads.

As we take part in or observe the seasonal festivities, let’s not forget the campaign’s core message: every life is valuable, and we all have a role in ensuring everyone’s safety on our roads. Such is the ethos that the 2023/24 Festive Season Road Safety Campaign aims to nurture and the legacy it aspires to establish.

In conclusion, as we approach the year’s end, it’s crucial to pause, reflect, and act responsibly. Let’s ensure that the festive season remains a time of joy and celebration for all, unperturbed by the aftermath of avoidable road accidents.

1. What is the 2023/24 Festive Season Road Safety Campaign about?

The campaign aims to reduce road accidents, injuries, and fatalities caused by negligent and dangerous driving during the festive season. It is a collective enterprise that brings together various authorities, stakeholders, and the community to promote road safety instruction and traffic law enforcement.

2. When and where is the campaign launch taking place?

The campaign launch is set to take place on Sunday, 26 November 2023, at 10h00 at the Tsakane Stadium, Brakpan.

3. What is the theme of the campaign?

The chosen theme for the 2023 campaign addresses the grave impact of alcohol on the behavior of road users and its catastrophic contribution to the wreckage witnessed on our highways.

4. Who will be involved in the campaign?

The execution of the campaign is a collective enterprise. It brings together MECs of Transport, Community Safety, and Liaison; CEOs of Transport corporations; significant transport stakeholders; law enforcement officials; leaders and members of the interfaith community; and the broader community in Tsakane and neighboring regions under a common cause.

5. What is the campaign’s legacy?

The campaign seeks to foster a culture of safety, respect, and consideration on our roads, ensuring everyone’s safety during the festive season. It carries the potential to turn awareness into action, personal responsibility into community care, and policy into practice.

6. Why is the campaign launch taking place on the World Day of Remembrance for Road Traffic Victims?

The World Day of Remembrance for Road Traffic Victims is an annual global event instituted by the United Nations General Assembly in 2005 for honoring the victims of road traffic accidents and their families. The day is a reminder of the need for continued efforts to reduce road accidents and fatalities, making it an appropriate time to launch the campaign.

Isabella Schmidt is a Cape Town journalist who chronicles the city’s evolving food culture, from Bo-Kaap spice merchants to Khayelitsha microbreweries. Raised hiking the trails that link Table Mountain to the Cape Flats, she brings the flavours and voices of her hometown to global readers with equal parts rigour and heart.

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