Tourism Month 2023 is set to be celebrated in South Africa, highlighting the role of domestic tourism in driving economic growth and development. Led by Minister of Tourism Patricia de Lille, the initiative aims to promote national pride and appreciation for the country’s beauty and diversity, while creating awareness about the importance of domestic tourism.
Emphasizing Tourism and Green Investments
Tourism Month coincides with World Tourism Day on September 27th, which this year focuses on the theme of “Tourism and Green Investments.” This emphasizes the sector’s potential to drive inclusive economic growth, create employment opportunities, stimulate local economies, and promote social inclusion. Domestic tourism is fundamental to the South African industry, providing support to local businesses and creating jobs for citizens.
The Significance of Domestic Tourism for South Africa
At the national launch of Tourism Month held at Thaba Legae Guest Lodge in Rustenburg, Minister de Lille highlighted the significance of domestic tourism within South Africa’s economy. She stated that when people choose to explore their own land, they not only discover the breathtaking landscapes and connect with vibrant cultures, but they also contribute to the nation’s economic prosperity.
Encouraging Sustainability
Minister de Lille also emphasized the importance of sustainability and responsible tourism practices, both in South Africa and globally. She encouraged South Africans to embrace sustainability not only during their travels but also in their daily lives.
National Events and Activations
The North West province, the official host of Tourism Month, will celebrate World Tourism Day on September 27th, with various nationwide events and activations taking place throughout the month. These events will showcase the country’s accessible, affordable, and world-class attractions.
Sho’t Left Travel Week
To further promote domestic tourism, South African Tourism will run its annual Sho’t Left Travel Week campaign from September 4th to 10th. During this week, trade partners, airlines, hotel groups, and tour operators will offer generous discounts of up to 50% on local travel deals.
Increasing Domestic Tourism
In recent times, domestic tourism has experienced a remarkable resurgence, with a 30.8% increase in domestic overnight trips during the first four months of 2023 compared to the same period in 2022. Although the average length of stay has decreased slightly, domestic tourists seem to be taking more frequent trips. Day trips have also seen a significant boost, with a 16.2% increase in the number of trips taken during the same period.
South Africa is gearing up for Tourism Month, emphasizing the power of domestic tourism as a driving force for economic growth, social inclusion, and environmental stewardship for future generations.
