inDrive’s ‘Layita Khayelitsha’ campaign uses the power of music and community involvement to bring light to the streets and lives of the Khayelitsha community in Cape Town. For every 2000 streams of the campaign song by Amapiano artist Khanyisa Jaceni, inDrive commits to installing a solar light in Khayelitsha. The campaign showcases the potential of individual actions to catalyze significant transformation in the community, while also reinforcing inDrive’s commitment to fostering safety and equity within the communities they serve.
Music meets social responsibility in inDrive’s ‘Layita Khayelitsha’ campaign. The initiative aims to bring light to the streets and lives of the Cape Town township community through a song by renowned Amapiano artist Khanyisa Jaceni. For every 2000 streams of the song, inDrive will install a solar light in Khayelitsha. The campaign showcases the power of music and community involvement in driving societal change and enhancing safety and stability in the community.
Spreading Light through Music
In an unconventional mix of music and social action, inDrive has launched an initiative known as ‘Layita Khayelitsha’, translating to ‘to light up’. This well-chosen name is symbolic of the campaign’s mission to bring light to the streets and lives of the Khayelitsha community, a Cape Town township. The campaign embodies the power of music and community involvement as a ray of hope in the midst of the community’s battle with ill-lit streets and frequent power outages, which significantly compromise safety and security.
The linchpin of the campaign is a song exclusively released for inDrive by Khanyisa Jaceni, a renowned Amapiano artist. The campaign operates on the novel premise that for every 2000 streams of the song on major platforms like Spotify, YouTube, and Apple Music by 31st January 2024, inDrive commits to installing a solar light in Khayelitsha. This strategy demonstrates the potential of individual actions to catalyze a significant transformation in the community.
Corporate Responsibility Meets Community Empowerment
Vincent Lilane, inDrive’s Southern Africa Business Development Representative, reiterated the company’s dedication to addressing societal issues. He described the ‘Layita Khayelitsha’ campaign as a reflection of inDrive’s commitment to fostering safety and equity within the communities they serve. The campaign holds immense potential for enhancing safety and stability in the community while setting a benchmark for similar initiatives across South Africa.
The selection of Amapiano, a music genre deeply rooted in South African townships, resonates with inDrive’s target audience. Lilane further expounded on this strategic choice, emphasizing that using Amapiano reinforces the campaign’s messages of community support and safety, consolidating inDrive’s market presence in South Africa.
The campaign song is not merely a hopeful anthem; it also serves as a platform for showcasing Khanyisa’s talent. She expressed excitement about the campaign and its potential for societal transformation and audience growth through a meaningful partnership. She voiced her appreciation for inDrive’s understanding and prioritization of the challenges faced by South African communities.
Artistic Collaboration for Community Impact
To strengthen the campaign, inDrive has enlisted the support of music veterans Ice Beats Slide, an International Platinum Selling Producer/DJ, and Sbuda Maleather. The album artwork, designed by visual artist Samurai Ferai, is another showcase of South African creativity. The intertwining of music and art holds promise for a powerful statement of community impact.
The campaign sets ambitious goals, aiming to install 50 solar lights by the end of February 2024. The locations for installing these lights have been thoughtfully chosen to illuminate the areas that need it most, such as walkways and roadside areas where inDrive’s patrons wait for their drivers.
A Testament to Growth and Commitment
inDrive has witnessed considerable growth since its inception in South Africa in 2019. The company has expanded its user base across the nation and diversified its services to include courier and freight services for individuals and small enterprises. The original ‘name your price’ model has evolved, with an increased focus on safety and punctuality. Currently operating in nine cities, inDrive has plans for further expansion.
The ‘Layita Khayelitsha’ campaign is a vivid representation of inDrive’s dedication to improving the lives of the Khayelitsha community. It is a manifestation of music’s potential in driving societal change, a melody of optimism in challenging times. As Lilane appropriately puts it, “let’s illuminate lives and create safer, brighter communities.” Music, community support, and corporate responsibility thus converge harmoniously, illuminating the pathway to progress.
What is inDrive’s ‘Layita Khayelitsha’ campaign?
inDrive’s ‘Layita Khayelitsha’ campaign is an initiative that uses music and community involvement to bring light to the streets and lives of the Khayelitsha community in Cape Town. A solar light will be installed in Khayelitsha for every 2000 streams of the campaign song by Amapiano artist Khanyisa Jaceni.
How does inDrive’s ‘Layita Khayelitsha’ campaign work?
For every 2000 streams of the song by Khanyisa Jaceni on major platforms like Spotify, YouTube, and Apple Music by 31st January 2024, inDrive commits to installing a solar light in Khayelitsha. The campaign aims to install 50 solar lights by the end of February 2024 in areas that need it most.
What is Amapiano?
Amapiano is a music genre that originated in South African townships and blends elements of deep house, jazz, and lounge music.
Who is Khanyisa Jaceni?
Khanyisa Jaceni is a renowned Amapiano artist who exclusively released a song for inDrive’s ‘Layita Khayelitsha’ campaign.
What is the goal of inDrive’s ‘Layita Khayelitsha’ campaign?
The goal of inDrive’s ‘Layita Khayelitsha’ campaign is to bring light to the streets and lives of the Khayelitsha community, enhance safety and stability, and showcase the potential of individual actions to catalyze significant transformation in the community.
What is inDrive’s commitment to fostering safety and equity within the communities they serve?
Vincent Lilane, inDrive’s Southern Africa Business Development Representative, stated that the ‘Layita Khayelitsha’ campaign is a reflection of inDrive’s commitment to fostering safety and equity within the communities they serve. The campaign holds immense potential for enhancing safety and stability in the community while setting a benchmark for similar initiatives across South Africa.
