Set-Jetting: The Growing Trend in Travel

1 min read
set-jetting travel

As the popularity of set-jetting continues to rise, many countries and tourism boards are recognizing its potential in the market. The trend involves promoting travel destinations as filming locations, highlighting the beauty of the landscapes and architecture to a global audience. This not only attracts more tourists but also creates new job opportunities and revenue streams for locals in the film industry.

The Power of Social Media in Set-Jetting

The rise of social media has played a significant role in promoting set-jetting destinations. With the ease of sharing photos and videos, fans of the films and TV series shot in these locations showcase their trips to inspire others to visit. This has resulted in word-of-mouth marketing, a powerful tool in the tourism industry.

Newsletter

Stay Informed • Cape Town

Get breaking news, events, and local stories delivered to your inbox daily. All the news that matters in under 5 minutes.

Join 10,000+ readers
No spam, unsubscribe anytime

The Negative Impacts of Set-Jetting

However, it is essential to note that set-jetting can negatively impact the environment and local communities. The large influx of tourists can put a strain on resources and infrastructure, while constant filming and foot traffic can have a detrimental impact on the ecosystem. Therefore, it is crucial for travelers to be mindful of their impact on these locations and to respect the local culture and customs.

Responsible Set-Jetting for Positive Impacts

Despite the potential negative impacts, set-jetting offers a unique and fascinating travel experience for fans of films and TV series. It allows them to immerse themselves in the worlds of their favorite productions. In addition, by being responsible and respectful travelers, set-jetting can positively impact the tourism industry and local communities.

Thabo Sebata is a Cape Town-based journalist who covers the intersection of politics and daily life in South Africa's legislative capital, bringing grassroots perspectives to parliamentary reporting from his upbringing in Gugulethu. When not tracking policy shifts or community responses, he finds inspiration hiking Table Mountain's trails and documenting the city's evolving food scene in Khayelitsha and Bo-Kaap. His work has appeared in leading South African publications, where his distinctive voice captures the complexities of a nation rebuilding itself.

Leave a Reply

Your email address will not be published.

Previous Story

Tourism in Cape Town: Boosting the Industry Through Community Conversations

Next Story

Springbok Women’s Sevens Team Wins World Rugby Sevens Challenger Series Tournament

Latest from Blog

When Gold Turns to Groceries: The Afterlife of a 1995 Springbok Medal

Adriaan Richter, a 1995 Springbok rugby hero, had to auction his World Cup medal because life tackled him hard. After business dreams crashed and debts piled up, that shining medal became his last hope. It wasn’t just gold; it was a lifeline, sold to cover his children’s school fees and keep his family afloat. This onceproud symbol of victory became a stark reminder of life’s tough scrums, showing how even a hero’s glory can turn into groceries.

When a 73-Second Clip Shook Bafana: Anatomy of a Racism Storm

A 73second video of Bafana Bafana coach Hugo Broos scolding a player ignited a huge racism storm in South African football. People online shared the clip, saying a white coach was putting down a black player. This caused a big fight about race, gender, and class in the sport. SAFA worked hard to show the full video and defend their coach. In the end, the player’s mother and the team captain helped calm things down, showing the country’s complicated feelings about race.

21:00 Tonight: 83 Million Reasons to Hold Your Breath

Tonight at 9 PM, South Africa holds its breath for the PowerBall lottery. Eightythree million rand is up for grabs, a lifechanging amount for someone lucky. People pick five numbers and one PowerBall number, hoping their dreams come true. Even though winning is super hard, everyone imagines what they’d do with the money. It’s a moment when the whole country pauses, dreaming big dreams for just a few minutes.

A Night for Cravings, A Grave for Two: The Shanice Rudolph Story

Shanice Rudolph, a 23yearold pregnant woman, vanished after a quick trip to the corner shop and was found buried in Klip Road Cemetery. She and her unborn son tragically died from brutal bluntforce trauma, likely from a concrete rod. “Oom Boeta,” a backyard mechanic known to her family, has been arrested in connection with this heartbreaking double murder. This case has ignited fury, with activists demanding justice and stronger laws against violence towards pregnant women.