Shoprite’s OK Urban: The Future of Urban Shopping

Shoprite has revolutionized the retail industry with the launch of OK Urban, a concept store that offers a modern and innovative approach to urban convenience shopping. This move caters to the high-end market, providing an upscale alternative to the traditional corner store. OK Urban challenges conventional retail and provides a glimpse into the future of the Shoprite brand.

Cashless Transactions

Located in Sonstraal, Cape Town, OK Urban is a cashless store that embraces the digital age by foregoing cash transactions. Customers can make payments using cards or QR code methods, keeping pace with the growing trend towards contactless and digital payments.

Redesigned Space

Upon entering OK Urban, customers are greeted with an updated and inviting atmosphere. The comprehensive redesign features a new roof, fresh paint, paving, and an outdoor seating area, creating a welcoming and functional space. The fresh food section takes center stage, complemented by a bakery offering a range of freshly baked goods.

Ready-to-Eat Options

For customers on-the-go, OK Urban offers a diverse selection of ready-to-eat items, such as sandwiches, chicken wings, and pizza slices. The in-house sushi chef is a standout feature, crafting sushi platters to order. This unexpected addition adds an element of sophistication, offering a gourmet dining experience within the convenience of the store. Additionally, a barista serves a range of coffee variations, teas, and hot chocolate.

Sustainability Efforts

OK Urban’s commitment to sustainability is evident through its use of branded brown paper bags instead of plastic. This small, yet meaningful gesture reflects the store’s dedication to eco-friendly choices and contributing to a greener future.

Efficient Checkout Process

The store’s checkout process is streamlined and efficient, offering various cashless payment options such as Visa, Mastercard, Amex, Diners Club cards, bsmart, QR payments, and SnackPay.

Innovative Shopping Experience

The introduction of OK Urban highlights Shoprite’s ongoing embrace of innovation. By integrating convenience, quality, and technology, this concept store redefines urban shopping experiences for the modern consumer. OK Urban is a benchmark in urban shopping, providing an innovative and refreshing approach to convenience shopping, while catering to the high-end market.