Soccer Legends and Chicken Licken: A Winning Combination

by
1 min read
south african advertising soccer legends

In the world of advertising, it’s rare to see a campaign that combines sporting legends, fast-food chains, and humor. However, the latest offering from South African fast-food chain Chicken Licken does exactly that. The #UndefeatedSinceForever advertisement features renowned soccer coaches Gavin Hunt and Jomo Sono and has captured the hearts of South Africans.

The Plot

The advertisement revolves around a fictional soccer coach named Jose Mercibeaucoup, who has amassed numerous awards for his coaching prowess. Hunt and Sono, along with others, are fascinated by the coach’s impressive record and secret to success. The ad also stars soccer commentator Thato Moeng.

The Reaction

Since its release on June 26th, the ad has garnered almost a million views on Twitter. South Africans have praised the engaging storyline and the involvement of Hunt and Sono.

The Brand

This isn’t Chicken Licken’s first creative and humorous advertisement. The fast-food chain previously produced a spoof ad that brought the fictional African nation of Wakanda to Cape Town. The ad gained significant attention on social media, further solidifying Chicken Licken’s reputation as a brand that engages with its audience.

The Power of Storytelling

The #UndefeatedSinceForever advertisement shows that a well-crafted, narrative-style commercial can capture the imagination of a broad audience. By incorporating legendary soccer figures and humor, Chicken Licken has created an engaging and memorable ad that not only promotes its brand but also pays homage to South Africa’s rich soccer culture.

The collaboration between Hunt, Sono, and Chicken Licken is a testament to storytelling and the influence of sports icons. The ad serves as a reminder that a creative and well-executed concept can transcend marketing and become a celebration of culture and pride. As South Africans continue to enjoy the world of Coach Jose Mazibuko, it’s exciting to wonder what other innovative and engaging advertisements Chicken Licken has in store for the future.

Tags:

You might be interested in

Environmentalist and Outdoor Enthusiast. Amanda is a nature-loving, energetic, and enthusiastic environmentalist who has dedicated her life to exploring and protecting Cape Town's stunning natural landscapes. She is an experienced hiker, wildlife enthusiast, and advocate for sustainable tourism.

View all

Leave a Reply

Your email address will not be published.

s o
Previous Story

Strengthening Bonds: The 11th South Africa-Germany Bi-National Commission Meeting

women's football fifa women's world cup
Next Story

Banyana Banyana’s Farewell Match Against Botswana: Preparing for the FIFA Women’s World Cup

Latest from Blog

rugby south africa

A Gritty Display of Tenacity: South Africa’s Springboks Overpower New Zealand’s All Blacks

South Africa’s Springboks achieved an incredible win against New Zealand’s All Blacks in the Cape Town Rugby Championship Test match, with a score of 1812. The team showed their resilience and determination, staging a remarkable comeback after being behind 93 at halftime. The Springboks were led by Captain Siya Kolisi, whose early secondhalf try marked the turning point in the match. Despite encountering hurdles such as missed tackles and yellow cards, the Springboks’ unwavering spirit led them to an unforgettable triumph, securing their fourth consecutive defeat of the All Blacks.

south africa wildflowers

The Northern Cape: A Mosaic of Springtime Wildflowers

The Northern Cape in South Africa transforms into a vibrant tapestry of wildflowers every year during August and September, attracting nature lovers and photography enthusiasts from all over. The Namaqua National Park is one of the best places to witness this display, but the region also offers other experiences such as wildlife spotting at the Goegap Nature Reserve, exploring the bulb capital of the world in Nieuwoudtville, and embarking on a rugged adventure at the Oorlogskloof Nature Reserve. Witnessing the bloom is more than just visual, it’s an immersive experience that captivates all your senses.

fish hoek peers family

A Glimpse into Cape Town’s History: Honoring the Peers Family Legacy

The Peers family, selftaught archaeologists, played a significant role in uncovering the ancient history of Fish Hoek through their exploration of Peers Cave. A pictorial lecture is set to honor the family’s legacy and focus on their influence beyond Fish Hoek, including their remarkably named houses. The lecture will be delivered by Margaret Gundry, who delves into the narratives behind the names of Fish Hoek’s homes, uncovering fascinating stories behind them. Gundry’s investigation into the Peers family led her to New Zealand, showcasing the intertwined nature of histories and the legacy of the Peers family beyond Fish Hoek.

education budget cuts teacher unions

A Crucial Turning Point: The Western Cape Government Appeals for Unity Amidst Education Budget Cuts

The budget cuts in education that could lead to over 2,000 teachers losing their jobs have caused controversy and opposition for the Western Cape government. Teacher unions have lodged disputes against the department, with the possibility of a strike looming. Additionally, there is debate over the effectiveness of the BackOnTrack program, which aims to offset learning losses due to the pandemic. The WCED is fighting for its teachers and quality education, urging unions to ally with them instead of opposing them.

fire season western cape

Unfolding Fire Season Threat in Western Cape: A Tale of Irony

The Western Cape is facing a potentially turbulent fire season due to excessive rainfall, which has led to an increase in vegetation. This surge in growth has created a significant fire hazard, which will be further intensified by predicted high temperatures and winds. In the previous year, over 9,500 fires ravaged more than 135,000 hectares of land, leading authorities to allocate significant funds to prepare for the inevitable fire season. The region is in the ironic situation of being endangered by its own natural beauty.