Soccer Legends and Chicken Licken: A Winning Combination

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In the world of advertising, it’s rare to see a campaign that combines sporting legends, fast-food chains, and humor. However, the latest offering from South African fast-food chain Chicken Licken does exactly that. The #UndefeatedSinceForever advertisement features renowned soccer coaches Gavin Hunt and Jomo Sono and has captured the hearts of South Africans.

The Plot

The advertisement revolves around a fictional soccer coach named Jose Mercibeaucoup, who has amassed numerous awards for his coaching prowess. Hunt and Sono, along with others, are fascinated by the coach’s impressive record and secret to success. The ad also stars soccer commentator Thato Moeng.

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The Reaction

Since its release on June 26th, the ad has garnered almost a million views on Twitter. South Africans have praised the engaging storyline and the involvement of Hunt and Sono.

The Brand

This isn’t Chicken Licken’s first creative and humorous advertisement. The fast-food chain previously produced a spoof ad that brought the fictional African nation of Wakanda to Cape Town. The ad gained significant attention on social media, further solidifying Chicken Licken’s reputation as a brand that engages with its audience.

The Power of Storytelling

The #UndefeatedSinceForever advertisement shows that a well-crafted, narrative-style commercial can capture the imagination of a broad audience. By incorporating legendary soccer figures and humor, Chicken Licken has created an engaging and memorable ad that not only promotes its brand but also pays homage to South Africa’s rich soccer culture.

The collaboration between Hunt, Sono, and Chicken Licken is a testament to storytelling and the influence of sports icons. The ad serves as a reminder that a creative and well-executed concept can transcend marketing and become a celebration of culture and pride. As South Africans continue to enjoy the world of Coach Jose Mazibuko, it’s exciting to wonder what other innovative and engaging advertisements Chicken Licken has in store for the future.

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Amanda Wilson is a Cape Town-born journalist who covers the city’s evolving food scene for national and international outlets, tracing stories from Bo-Kaap spice shops to Khayelitsha micro-breweries. Raised on her grandmother’s Karoo lamb potjie and weekend hikes up Lion’s Head, she brings equal parts palate and pride to every assignment. Colleagues know her for the quiet warmth that turns interviews into friendships and fact-checks into shared laughter.

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