Statistics South Africa reports that the tourism sector in South Africa is experiencing a significant surge in visitors. In the first half of 2023, over 4 million tourists arrived in the country, reflecting a growth rate of 78.2% compared to the previous year.
Majority of Visitors Come from African Region
In the first half of 2023, the majority of visitors to South Africa came from the African continent, with 3,083,583 tourists arriving. This represents an increase of 79.9% compared to the previous year, highlighting the importance of Africa as a key source market for South Africa.
Visitors from Regions Beyond Africa Also Increase
South Africa has also experienced an influx of visitors from regions beyond Africa. Australasia saw a whopping 141% increase, with 50,882 visitors compared to 21,108 in the previous year. The Asia region nearly doubled its numbers, with a 99.5% growth from 47,912 to 95,596 visitors. European tourists also showcased a substantial growth of 66.8% with 594,388 visitors.
Marketing Strategies Pay Off
The robust figures demonstrate the impact of marketing strategies in promoting South Africa as a desirable destination for international tourists. This is further supported by the significant increase from Australasia and Asia, reflecting the global trend towards post-pandemic travel recovery.
Tourism Sector Contributes to Nation’s Economy
South Africa’s tourism sector significantly contributes to the nation’s economy. The Tourism Sector Recovery Plan has resulted in sustained economic growth, and the nation is determined to surpass pre-pandemic arrival numbers.
Recognition for South Africa’s Appeal
South Africa’s appeal has been recognized by the United Kingdom’s Telegraph Travel publication, which awarded the country the title of “Best Country.” Cape Town was also named “Best City in the World,” reflecting the unwavering allure of the nation for tourists and the revitalization of the tourism sector.
Private Sector Plays a Vital Role
South Africa’s tourism private sector plays a vital role in promoting the country as a must-see destination and providing exceptional hospitality to welcome and host visitors. The support of travelers, both domestic and international, has been crucial in reinvigorating the nation’s economy and restoring vibrancy to the tourism sector.
South Africa is Open for Tourism
South Africa is open for tourism and ready to welcome visitors from across Africa and the world. The country offers unforgettable experiences and fosters growth in the tourism industry, which will continue to benefit the nation’s economy.
