Cape Town launched a huge global campaign in December 2025. It wants to show everyone that it’s a top spot to visit, live, work, study, and invest. This big plan, reaching 55 cities worldwide, highlights Cape Town’s cool culture, chances, and lively feel. It’s not just about holidays; it’s about making Cape Town a global star for all kinds of people.
In her first 100 days as South Africa’s Minister of Tourism, Patricia de Lille has launched exciting plans to boost travel and create jobs. She aims to attract 15 million tourists by 2030 and has improved the visa process to make it easier for visitors from key countries. With a focus on teamwork and community growth, her initiatives include new tourism projects that celebrate South Africa’s rich culture. De Lille’s vibrant leadership promises a bright future for the country’s tourism, making it a vital part of economic recovery.
South Africa’s tourism sector is bursting with exciting opportunities for young people. Events like the National Tourism Career Expo (NTCE) inspire and educate, showcasing how tourism can connect cultures and boost the economy. With support from the government, many programs help youth gain skills, encouraging them to explore careers in hospitality and entrepreneurship. As South Africa celebrates 30 years of democracy, the NTCE invites the next generation to be creative and passionate, shaping a bright future for the tourism industry and their communities.
The Cape Winelands recently celebrated the Mayoral Tourism Awards, shining a spotlight on amazing efforts to make tourism accessible for everyone. Ten local tourism groups submitted creative travel plans that cater to all visitors, regardless of their needs. The top honors went to Visit Stellenbosch for its fun family adventures, MontaguAshton for its breathtaking mountain rides, and Drakenstein for its thrilling skydiving experiences. This event showed how the region is dedicated to inclusivity, ensuring that all can enjoy its beautiful landscapes and rich culture.
