Apple has withdrawn an advertisement for its iPad Pro after it was widely criticised for being tonedeaf and insensitive to the artistic community’s concerns about redundancy due to technology and artificial intelligence. The ad featured conventional tools of creativity such as books, musical instruments and cameras being ruthlessly destroyed to make way for the iPad Pro. Many commentators condemned the advert, with some calling it ‘insensitive’ and ‘provocative’. Apple’s vice president of marketing communications, Tor Myhren, apologised for the blunder, reaffirming the company’s commitment to creativity and innovation.
