Netflix is considering launching a free version of its services in select international markets, aimed at expanding viewership in Asia and Europe and addressing the challenge of expanding its advertising portfolio. The idea was previously tested in Kenya in 2023. The move could bridge the gap with potential subscribers who find the subscription fee costly and offer an accessible entry point, while also expanding Netflix’s advertising landscape. Netflix’s rapid adaptability to changing market conditions, reflected in its introduction of an adsupported tier, suggests the potential for another landmark in the company’s trajectory.
