South Africa’s Minister of Sport, Arts, and Culture, Gayton McKenzie, is promoting transparency through social media and an open dialogue with the public. He recently publicized a list of Covid19 relief programme beneficiaries and exposed irregularities, such as potential misuse of funds and individuals who did not apply for or receive money being listed as beneficiaries. McKenzie has also discontinued trips for super fans and redirected the funds to support struggling artists and athletes. His candid approach demonstrates a dedication to fair distribution of resources and has sparked a new conversation about public sector transparency and accountability in South Africa.