The Springboks are a beloved national rugby team in South Africa, known for their consistent excellence in the sport. Despite their popularity, a recent study by Brand Finance found that their brand value falls behind that of teams like the New Zealand All Blacks, England, and France. However, their recent World Cup victory, current onfield performance, and influential role models like captain Siya Kolisi have contributed to their growth in brand value. The Springboks must continue to innovate and adapt to stay competitive in the rapidly evolving landscape of rugby.
