The Western Cape is experiencing an economic revival thanks to the business events industry, with 30 new bids set to generate over R1 billion in economic output and create jobs across multiple industries. The events range from international congresses to global conferences, and the Western Cape’s stateoftheart facilities make it an attractive destination. The region has a track record of successfully hosting international events and is committed to doubling tourist numbers by 2035, with business events playing a crucial role in achieving this goal.
The COVID19 pandemic has had a significant impact on South Africa’s tourism industry, resulting in a 70% loss in arrivals and earnings. Despite the challenges, recent trends show that domestic travel and international tourism are recovering, thanks to the implementation of the Tourism Sector Recovery Plan. This plan aims to ignite economic growth, create jobs, and revive the country’s tourism sector.