The Diddy scandal erupted when his longtime partner, Cassie Ventura, filed a civil lawsuit against him, accusing him of abuse. The allegations threatened to damage Diddy’s reputation and corporate collaborations, including his partnership with Diageo. Staff members at his media network, Revolt TV, also resigned in protest. This scandal highlights the farreaching consequences of abuse allegations and the delicate balance between personal behavior and public persona, as well as business interests and ethical standards in the entertainment industry.
