The *Otto Foundation* is a South African organization that aims to *enhance early literacy* among South African children through the transformative power of literature. They create inviting school libraries that focus on *reading for joy and selfmotivation*, emphasizing the idea that *proficient readers initiate a selfsustaining cycle of desire and ability*. The foundation’s dynamic approach includes local books, diverse characters, and support for librarians and teachers. Their mission is to nurture a love for reading and instigate positive societal change within South Africa, guiding young minds towards a world of endless possibilities.