tourism marketing

Cape Town: A Beacon of Global Tourism and Marketing Innovation

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Cape Town’s tourism sector has achieved a significant milestone with the introduction of a new partnership that highlights the city’s unique features and experiences. The partnership amplifies the perspectives and knowledge of local tourism providers to create captivating marketing content that resonates with people around the world. The campaign has already reached over 2.3 million people and garnered more than 2.7 million impressions, boosting inbound travel and generating excitement for the future of Cape Town’s tourism industry.

six pillar content partnership city marketing

The Launch of Cape Town’s Exciting New Place Marketing Strategy: The Six Pillar Content Partnership Programme

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Cape Town has launched a new marketing strategy, the Six Pillar Content Partnership Programme, to showcase the city as the ultimate destination for living, working, studying, playing, and investing. The initiative collaborates with content creators, photographers, bloggers, and writers, encouraging innovation and authentic storytelling to amplify Cape Town’s unique narrative worldwide. Participants contribute content on a monthly basis, which gets promoted across the city’s various digital platforms, including social media networks and the city’s marketing website. The programme has partnerships with renowned Cape Town entities and attractions, including the Cape Town Big 6 and the City of Cape Town’s Environmental Management.