The recent investment deal between SA Rugby and Ackerley Sports Group (ASG) could bring transformative changes to South African rugby. If approved, ASG would hold a minor stake in the commercial rights of SA Rugby’s ventures, while SA Rugby retains the majority stakes. The newly formed Commercial Rights Company (CRC) would bolster existing commercial operations by bringing in global expertise and advisers. This strategic move aims to build reserves for future hurdles and invest in strategies that reflect international best practices in the sports industry, ensuring longterm financial stability for rugby in South Africa.
