In South Africa, Amazon and local ecommerce giant Takealot are engaged in a battle for supremacy in the rapidly growing ecommerce market, which is projected to reach $72bn within two years. Amazon’s business model, which provides a highly personalized shopping experience, has won over many South African consumers, while Takealot’s existing foothold in the local market has made it a formidable competitor. However, with the launch of Amazon’s South African website imminent, industry experts predict a challenging time for Takealot. The competition between these two ecommerce titans signals a new phase in the South African ecommerce sector marked by intense rivalry and innovation.
