Kenneth Nkosana Makate’s legal battle with Vodacom over his “Please Call Me” invention is a fascinating story of innovation and justice in the telecommunications industry. The case could lead to Vodacom paying Makate a minimum of R29 billion, making him South Africa’s thirdrichest individual and the wealthiest black African. Vodacom plans to contest the ruling, potentially resulting in staff reductions and inflated prices. Makate’s journey underscores the importance of safeguarding intellectual property and fighting for what is rightfully deserved.