South African commercials bring back warm memories of laughter and catchy phrases that many still remember today. Ads like the Cremora one, with its famous line “It’s not inside, it’s on top!” and the funny Lunch Bar tugofwar, were not just about selling products; they told little stories that entertained us. The Sun City ad, paired with Queen’s “We Will Rock You,” made us dream of fun vacations, while Klipdrift’s humorous farmer showed how local flavors can spark joy. As we look back, these commercials remind us of a time when TV ads connected us all, creating shared moments that still make us smile.
The study highlights the importance of leadership style, public engagement, and resilience in the face of criticism for effective sports leadership in the comparison of South African sports figures Temba Bavuma and Siya Kolisi. While Kolisi’s leadership is characterized by approachability and responsiveness to public sentiment, Bavuma’s leadership displays a more resolute approach, prioritizing his professional duties over pandering to the public.