Google Maps has taken an innovative approach to address safety concerns in South Africa by eliminating a high crimerate route, labelling hazardous areas as highrisk zones, and suggesting alternative safer routes to travellers. Google partnered with the National Tourism Ministry to offer digital reinforcement to the industry and initiated conversations to formulate effective safety and security tactics. The Tourism Business Council of South Africa also introduced the Secura Traveller app with emergency response features. These efforts showcase the power of technology in augmenting travel safety and enhancing South Africa’s appeal as a globally recognized tourist destination.
