Amazon is entering South Africa’s ecommerce market, offering local vendors the chance to participate in the global market by registering on their free Global Selling platform. The platform offers opportunities for businesses to establish themselves in the local and global commerce scene, providing a chance to enhance competition for quality products. Vendors must adhere to Amazon’s philosophy, including return policies, and be capable of engaging with representatives during sales transactions. Nevertheless, vendors have other options like Takealot to list their products on different platforms.