South African fashion brand Earth Age wowed audiences with its ecofriendly designs at Dior Men’s Summer 2025 show in Paris. The brand partnered with renowned designers and milliners to showcase the vibrant and unique aspects of Cape Town’s craft sector, including distinct Helix beaded bucket hat designs that represent Earth Age’s sustainable ethos. The event marked an inventive amalgamation of craft traditions from two unique cultures, French and South African, and shone a spotlight on local crochet artists and their superb craftsmanship. It also demonstrated the importance of incorporating art and sustainable practices into the fashion industry.
