JessicaAnn Shepherd, the founder of clothing brand Oddity, has won the Mr Price New Talent Search 2024, a prestigious fashion competition in South Africa. Her winning collection, ‘Eco Dream Reimagined,’ impressed the judges with its sustainable approach to fashion, using upcycling methods and excess fabric to create vibrant and unique designs. As well as receiving a cash reward and mentorship programme, Shepherd will design a collection to be sold in select Mr Price stores next year. This win is a testament to the emerging talent in South Africa’s fashion industry.
