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ethical fashion

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An Innovative Leap in Sustainable Fashion: Sage & Sunday’s ‘Ultra Transparency’

by Zola Naidoo
September 24, 2024

Sage & Sunday’s ‘Ultra Transparency’ is a pioneering initiative that allows customers to observe every stage of the sustainable manufacturing process, from cutting hemp linen to the final touches. The brand’s atelier in Cape Town breaks down traditional retail boundaries by integrating production and retail spaces, offering an immersive shopping experience. Sage & Sunday’s commitment to sustainability extends beyond production, with every item designed to be durable, repairable, and timeless. This innovative approach sets a benchmark for ethical fashion, encouraging consumers to prioritize quality over fast fashion.

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