The Vodacom United Rugby Championship (URC) has broken records in fan engagement, attracting an unprecedented number of spectators during the ninth round of the championship. With a dedication to advertising matches and creating memorable atmospheres, the URC has managed to generate an unmistakable buzz that is attracting fans globally. The league has witnessed an incredible 1.6 million fans pass through the gates during the 2022/23 season, with the Grand Final alone attracting a recordbreaking crowd of 56,334 fans. The URC is securing its place in the hearts of rugby enthusiasts worldwide.