Shein, a popular fastfashion brand, is facing tough times in South Africa due to new rules from the government. The South African Revenue Service (SARS) has changed the import tax laws, making it harder for Shein to compete with local shops. Now, all clothing imports will have the same import duties and taxes, which means higher costs for Shein and possibly fewer buyers. While Shein still has a big share of the market, it will need to make smart changes to keep its place as new local players, like Bash, are starting to rise.
