South Africa’s Minister of Small Business Development, Stella NdabeniAbrahams, spoke at the Franchise Association of South Africa conference, highlighting the importance of collaboration between FASA and her department to promote small business growth through franchising. She also emphasized education and training to cultivate a culture of entrepreneurship in South Africa, celebrating the nation’s diverse cultural heritage. The conference provided valuable insights, networking opportunities, and showcased the government’s commitment to strengthening the franchising sector.