The Springboks rugby team in South Africa is more than just a sports team they represent unity, hope, and inspiration for their fans and the world. Michael Yormark, the President of Roc Nation Sports International, discovered the extraordinary bond between the team and its followers during a school visit with player Cheslin Kolbe. Yormark believes the Springboks’ unique mission of inspiring and instilling hope gives them a competitive advantage and the potential to spread their message of unity and optimism globally.
