South African restaurants are facing a credibility crisis due to a flood of fraudulent Google reviews, including positive reviews that include incorrect information. Esteemed culinary institutions, such as PIER, Ōku, Belly of the Beast, Reverie Social Table, La Colombe, and Homespun, are struggling with the impact on their reputation. The rise of AIgenerated fake reviews poses a considerable challenge for businesses, and Hellopeter is one platform that has adopted strict measures to combat fraudulent activities. Despite these challenges, the resilience and adaptability of the restaurant industry give hope for the future.
