South African men’s beverage choices are influenced by tradition, taste, and lifestyle. According to the Men’s Drinking Habits Survey, coffee is the morning drink of choice for 46% of participants, while rooibos is a popular choice for relaxation in the evening. Taste is the most important factor in choosing a drink, followed by the occasion and health concerns. Rooibos, with its cultural significance and health benefits, is a popular choice among South African men.
