Get ready for a new player in the apple world: the Kimito apple! Originating from Japan, this goldenhued fruit boasts impressive storage capabilities, catching the attention of international distributors. Wismettac Foods has partnered with a South African business to introduce the Kimito apple to the farming landscape, potentially creating a strong export market targeting Asia and beyond. The partnership also safeguards intellectual property rights through the “club variety” system, ensuring that Hirosaki University will benefit from a licensing fee.