Lion farming in South Africa is a contentious issue that has been in existence since the 1990s. This industry involves breeding lions in captivity for various purposes, including entertainment, canned trophy hunting, and traditional medicines. However, the industry has gained notoriety due to illegal activities such as exporting lion bones, leading to a significant rise in poaching and illegal trafficking. Wildlife researchers Neil D’Cruze and Jennah Green have expressed their concerns about the lion farming industry and advocate for its closure.