Johann Rupert, the wealthiest person in South Africa, is using his money to uplift disadvantaged communities through initiatives such as the Khaya Lam project. Together with his wife and First National Bank, Rupert established the Free Market Foundation to address the impacts of apartheid. The foundation’s primary focus is the Khaya Lam Land Reform Project, which aims to convert apartheidera leasehold titles into freehold titles, enabling individuals to secure loans and pursue economic opportunities. Rupert’s philanthropic endeavors serve as a blueprint for aspiring philanthropists worldwide to effect tangible change in their communities.