Wellness tourism is booming in Africa, with South Africa leading the way. The market value of wellness tourism in Africa is set to reach $114.24 billion by 2029, with local customs and natural assets being incorporated into wellness experiences. South Africa is harnessing its natural assets, such as Rooibos, to offer visitors a glimpse into its wellness traditions and to carve out a unique identity on the international wellness tourism map. The trend towards healthfocused travel represents a shift towards more conscious and sustainable tourism.
