Minister Patricia de Lille spoke at Meetings Africa, a PanAfrican platform showcasing the potential of the African business events sector. The event had exhibitors from 21 African nations and highlighted sustainability. South Africa’s tourism industry has grown significantly, with a 48.9% increase in international tourist arrivals from January to December 2023. The event celebrated the transformative power of freedom and the continent’s capacity to host major international events.
Meetings Africa 2024 is a business events celebration set to take place in South Africa from February 2628, 2024. It is expected to bring together more than 350 exhibitors, 350 buyers, and over 3,000 delegates from diverse international markets, providing economic benefits to the country. The event is an opportunity for small and mediumsized enterprises (SMMEs) to flourish, promoting inclusive growth and benefiting every community within the diverse industry. It is a symbol of hope and resilience for the tourism sector, promoting collaboration and inclusive growth for a prosperous future.
