Nkosana Makate, the inventor of the “Please Call Me” communication tool, is a prominent figure in the telecommunications industry. Despite a twodecadelong legal battle with Vodacom, Makate’s resilience and creativity serve as a motivating testament to the power of perseverance and innovative thought. He came up with the idea of “Please Call Me” at just 24, born out of a personal problem of not having enough airtime to call his mother. Makate’s story is a powerful reminder that real innovation often comes from personal experiences and the will to overcome obstacles.