Wesgro, the official tourism, trade, and investment promotion agency for the Western Cape, has launched an innovative Roblox game called Starlight Adventures In The Cape Karoo. This game is designed to attract tweens, teens, and their families to explore the captivating Western Cape during the winter season. By utilizing Roblox as a marketing platform, Wesgro has distinguished itself as the first tourism promotion agency worldwide to adopt such a strategy.
