Devan Cox, a young and fit South African constable, has captured the nation’s imagination with his viral postworkout selfie in his police uniform, which has landed him in hot water with his superiors. Despite the disciplinary action, Cox has remained committed to his role as a lifesaving officer rather than a model. He has become an internet sensation and an overnight star, but his story also highlights the struggle between personal identity and professional obligations in today’s social mediasaturated era.