PepsiCo has launched a bold new marketing campaign in South Africa, including a revamped logo and visual identity. The updated branding features a new colour palette of blue and black, a tailored typeface, and a reimagined Pepsi can silhouette. PepsiCo also introduced a grand procession of events and enlisted the star power of noted rappers to oversee activities in Cape Town and Johannesburg, as well as CGI billboards and drones. The brand makeover heralds a new epoch for Pepsi, embodying the spirit of being unapologetically Pepsi.
